The Background: SK Design is a newly established interior design company in the St. Louis metropolitan area, currently without an established brand identity or market presence. This project presents an opportunity to define SK Design’s brand and introduce it effectively within the local market.
Project Ask: SK Design engaged us to build its brand identity from the ground up and develop a comprehensive launch campaign to create awareness in St. Louis. The goal is to establish SK Design as a trusted name in interior design and attract a local client base.
SK Design
HLK Launchpad Internship
July 2023
The Team: Riley Hogan (Account Manager), Raegin Bromenshenkel (Brand Planner), Nolan Guth (Analytics), Mallory Kimes (Media Strategist), Neeve McMillin (Social Media), Catherine Butler (Copywriter), Claudia Hagen (PR), Amber Brunett (Art Director)
The Strategy: We crafted a unique brand identity for SK Design and designed a targeted launch campaign to build awareness within the St. Louis area. Based on our research, we developed actionable tactics to reach a broader audience, positioning SK Design to attract diverse clients across the local market.
