Jeep Wrangler
Journalism 4254 Assignment
March 2024
The Background: This was the third assignment of the semester and it was designed to build our confidence in using various cameras and assembling shots into a cohesive story.
Project Ask: We were tasked with creating a commercial using a GoPro, focusing on telling an engaging story that showcased the capabilities of the camera without relying on it exclusively.
The Team: just me!
The Strategy: For this project, I aimed to capture fun and dramatic shots that highlight the rugged appeal and versatility of the Jeep Wrangler. My goal was to give the audience a vivid sense of the Jeep’s adventurous spirit and its benefits, creating an immersive experience through dynamic visuals.