The Background: Cognizin, a premium brain health supplement made from citicoline, focuses on supporting mental energy, focus, and memory. As a branded ingredient by Kyowa Hakko, it’s featured in over 200 products, Despite Cognizin's reputation in the cognitive health market, Generation Z remains largely unfamiliar with nootropics, presenting an opportunity to educate and engage this growing consumer segment who values wellness and mental clarity.

Project Ask: Create a campaign that raises awareness and educates Generation Z about Cognizin's cognitive benefits. The goal is to position Cognizin as a trusted, effective ingredient for mental wellness while establishing connections with Gen Z’s values of authenticity and self-care.